Dating Tips to Court Traffic

Posted by Paul Brookes on Jun 28, 2018 4:35:31 PM

 DatingTips-1

Adwords, Social Ads or Organic Search -
Where should you focus your budget and attention? 

Take some tips from the dating world, to find the best way to court traffic and drive visitors.   

  • Adwords are like Tinder 
    Immediate and transactional.

  • Social Ads are like Match.com 
    Build a connection and establish a relationship.

  • Organic Search is like an Amish Courting Ritual
    You'd better be committed to the long haul. 
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Topics: Strategy, Search, Social

Are you ready for GDPR?

Posted by John Brookes on Feb 20, 2018 11:22:00 AM

 The EU is getting serious about privacy. Maybe you should too.  

The good news; if you are compliant with Canadian Privacy Standards of PIPIDA and CASL, then you are already in a very good starting place, and are likely compliant. 

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Topics: Strategy, Privacy

What Price Privacy?

Posted by John Brookes on Feb 13, 2018 2:28:23 PM

 

Is your privacy worth $1/2 Billion? It is to some people.  

Privacy issues are of paramount importance to organizations operating in the digital landscape – and to their customers. Understand the implications, have the right policies, and make sure they are being followed.

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Topics: Strategy

150 Things We Love About Canada

Posted by Paul Brookes on Jul 1, 2017 1:50:00 PM

We're celebrating Canada's 150th birthday by showcasing 150 things we love about Canada.

In case you missed it, you can check out the full list on our Social Feeds:

Twitter  |  Facebook  |  Instagram

Or check out the highlights below... what are your favourites?

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Topics: Social

Are You Playing Twister or Chess?

Posted by Paul Brookes on May 1, 2017 1:50:00 PM

What’s your Digital Game Plan?

Some brands lurch from one social channel to the next, chasing the latest bright shiny object. Digital tools and social channels should be used like chess pieces, supporting each other as part of long view digital strategy.

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Topics: Strategy

#OscarsFail shows us: You can’t avoid risk, but you can mitigate it.

Posted by Paul Brookes on Mar 1, 2017 1:50:00 PM

A few months ago we were hours away from launching a fairly large web program, and I received a panicked call from my client: “We need to delay the launch. The website is broken!”

Apparently, his boss had taken a look at the site, and from his description of how it was working and what was on his screen, it did indeed seem pretty broken. Which was odd, because it had undergone some pretty robust and rigorous testing.

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Topics: Strategy

Has Pokémon GO pushed AR from trinket to legitimate tool?

Posted by Paul Brookes on Jul 13, 2016 1:50:00 PM

Augmented Reality has long been an interesting side-show experiment with lots of potential, but has not been a particularly crucial component of the digital marketer’s toolbox. Does Pokemon GO represent the tipping point that will legitimize the platform and bring it onto the main stage? Maybe.

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Topics: Augmented Reality, Social

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