Metropolis’ 360º approach to Digital Integration means that we look at your entire digital ecosystem – social, web, internal and 3rd party tools – to ensure the success and performance of your digital programs and marketing efforts.
Our proven, strategic process to put your digital marketing on the path to success.
We follow a proven, logical, step-by-step strategic roadmap to ensure that you;
Understand your starting place,
Visualize your end goal,
Clearly map out the path to get there,
Identify and avoid potential hazards,
Accelerate your progress, and
Confirm that you are on track.
At Metropolis, we don’t specialize in just Apps, Social, or any single technology.
We look at your whole digital ecosystem, just like your customers do…
Discovery & Audits
Define your starting point with thorough audits of your competitors, capabilities, content and customers.
You would never undergo a significant medical procedure without first undertaking a thorough diagnosis and history – and probably getting a second opinion. And who can argue with the wisdom of an annual check-up to ward off potential issues and confirm your health and well-being?
The same wisdom applies to managing your digital marketing and communications.
Strategy & Roadmaps
Good Projects Start with Good Strategy
Metropolis will help you define objectives, confirm requirements, select toolkits, and deliver results.
We’ll work with you to identify pain-points, recognize opportunities, avoid pitfalls, leverage tools, incorporate best practices, and establish strategic objectives.
Then we wrap up your strategy with concise and logical Roadmap document that determine your starting point, define your destination, and design the path to get you there.
Creative & Content
We put strategy into action and bring your vision to life with UX, creative, and content development that provides elegant solutions, tailored to your audience and context.
At Metropolis, we feel that good creative isn’t just about “look-and-feel”, it considers and engages your target audience.
To achieve this, first we gain a thorough understanding of your business and its communications challenges. Then, we design effective creative, and compelling content, that’s relevant to your audience and context.
Finally, we will deploy this content, in various channels, to take your message to your audience, in a manner that is consistent, cohesive, and compelling.
Coding & Development
We will select and customize the ideal technology platforms and 3rd party tools, implement and code them, with care and expertise, to build out your integrated digital eco-system.
Development environments change quickly, and technical platforms are constantly evolving. At Metropolis, we stay up-to-date on the latest frameworks, trends and tools, so we can execute your programs efficiently and effectively.
Instead of specializing in a particular technical niche, we leverage the appropriate technology to meet the user expectations, the business requirements, and the project budget. Our clients enjoy the full benefit of our dedicated team.
Promote, Manage, Engage & Accelerate
We believe that a successful digital strategy is never fully finished. It’s an organic, evolving and dynamic program. And Metropolis can help you ensure that your project or program is successful at delivering on it’s objectives and achieving the intended results.
We’ll help you determine how to improve those results and leverage your program with the most effective tools and processes: The challenge is to engage your audience with relevant and meaningful content. We’ll help you do this by leveraging the tools in your digital eco-system, reviewing and refining your tactics, and making connections that are on-target, on-time, and on-brand.
Confirm that we are on the right track, with relevant, actionable, concise intelligence, pulled from multiple sources.
Most organizations don’t suffer from a lack of data. They are more likely to suffer from an overwhelming flood of information.
What they lack are relevant insights that separate the signal from the noise.
Well designed dashboards can ensure that you remove blindspots, and focus on the data and KPIs that matter to you, and will help you run your business.
Have a project in mind? A particular problem is keeping you up? Know that you can improve your digital performance but don’t know where to start?
Let’s have a quick conversation. The first round’s on us.