150 Things We Love About Canada

Posted by Paul Brookes on Jul 1, 2017 1:50:00 PM

We're celebrating Canada's 150th birthday by showcasing 150 things we love about Canada.

In case you missed it, you can check out the full list on our Social Feeds:

Twitter  |  Facebook  |  Instagram

Or check out the highlights below... what are your favourites?

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Topics: Social

Are You Playing Twister or Chess?

Posted by Paul Brookes on May 1, 2017 1:50:00 PM

What’s your Digital Game Plan?

Some brands lurch from one social channel to the next, chasing the latest bright shiny object. Digital tools and social channels should be used like chess pieces, supporting each other as part of long view digital strategy.

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Topics: Stratgey

#OscarsFail shows us: You can’t avoid risk, but you can mitigate it.

Posted by Paul Brookes on Mar 1, 2017 1:50:00 PM

A few months ago we were hours away from launching a fairly large web program, and I received a panicked call from my client: “We need to delay the launch. The website is broken!”

Apparently, his boss had taken a look at the site, and from his description of how it was working and what was on his screen, it did indeed seem pretty broken. Which was odd, because it had undergone some pretty robust and rigorous testing.

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Topics: Stratgey

Has Pokémon GO pushed AR from trinket to legitimate tool?

Posted by Paul Brookes on Jul 13, 2016 1:50:00 PM

Augmented Reality has long been an interesting side-show experiment with lots of potential, but has not been a particularly crucial component of the digital marketer’s toolbox. Does Pokemon GO represent the tipping point that will legitimize the platform and bring it onto the main stage? Maybe.

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Topics: Social, Augmented Reality, AR

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